Digital Marketing Packages

Basic

SERVICES
$ 400 Per Month
+ $600 Initial Setup Fee
  • Create a Quarterly Action Plan
  • Assess & Optimize Facebook Business Page
  • Analyze Your Social Media Brand Image and Tone
  • Assess the Need for Photography / Video
  • Post Up to 2x Weekly on Facebook
  • Audience Engagement
  • 1 Special Audience Engagement
  • Access to Stock Imagery

Basic Plus

BASIC SERVICES, PLUS
$ 600 Per Month
+ $600 Initial Setup Fee
  • All Services in the Basic Package
  • Posts Up to 3x Weekly on Facebook
  • Posts Up to 3x Weekly on Instagram
  • 2 Special Audience Engagements

PROFESSIONAL

BASIC PLUS SERVICES, PLUS
$ 800 Per Month
+ $800 Initial Setup Fee
  • All Services in the Basic Plus Package
  • Posts Up to 4x Weekly on Facebook/Instagram
  • Pick an Additional Platform with Up to 4x Weekly Posts
  • 3 Special Audience Engagements


    *Quarterly Analytics Available Upon Request 1 See the list of available platforms below.
Most Effective

digital media marketing definitions

forbes&butler has a dedicated digital media manager that will be your point of contact for all things social & digital.

Your quarterly action plan starts with strategic planning and ends with relevant, high-quality content and results that can be measured for effectiveness. No matter which platform we are helping you manage, it all begins with identifying your target audience and setting goals. Your engagement will continuously improve by capturing and analyzing the appropriate metrics and insights, and then acting on the information to improve performance.

Social posts come in all shapes, sizes, and formats – photos, videos, and shared content to name a few. We will work with you to develop an action plan that lays out your content calendar for a 3-6 month period. We will help your business generate, edit, publish and share content that builds meaningful connections and encourages community members to take action. We can also help you optimize your Facebook business page with the proper information, images, and tab layouts.

Creative and high quality images are the key to successful social media engagement.

Art-Directed photos are included as part of your setup. This may include (but isn’t limited to) interior or exterior images of your business, staff, products, and services etc. Based on your tier, you will receive a set number of Art-Directed photos at setup, and half that number with every subsequent contract renewal. Additional photos are $65 each.

Snapshot photos are taken by your Digital Media Manager in a creative and more casual way to produce interesting and timely content for your platforms. Based on your package you will receive a set number of snapshot photos per quarter, additional photos are $35 each.

Stock images can be used to illustrate elements of your brand that would be too expensive or difficult to capture. Each tier includes a limited number of stock images or illustrations, though additional stock images can be purchased for $20 per image.

Client supplied images build an authentic voice for your social media platforms. We develop a certain amount of content, but you will need to supply some of the content as well. Don’t worry! We can help you develop a strategy to either capture images or obtain content.

One of the benefits of digital media is the ability to add dynamic content to campaigns called rich media. This includes animated GIFs or short videos. Periodically your Media Manager may suggest that a rich media post would benefit your business. Rich media costs a little extra to create, so we will be happy to estimate that cost ahead of time.

Give Aways, Trade shows, Sales, Holiday specials – Your business needs to capitalize on the special events you attend or create. Run a promotion to get people excited and engaged by creating specific content targeting your followers and their friends. Any additional marketing materials needed for the promo will be billed separately based on scope of event.

forbes&butler can monitor your digital media platforms, reply when your followers engage with you, and collaborate with your designated customer service rep ensuring proper customer engagement. Engagement is only available during regular business hours (8am – 5pm). If this option is not offered as a part of your package you can add this for an additional fee.

Each quarter we will provide an overview of your Digital Media analytics (likes, follows, clicks, conversions), to show just what works and what needs tweaking.

forbes&butler can help you optimize your company pages on the relevant internet listing sites (think Google, Yelp!, Bing, Houzz, and TripAdvisor). Often your business is already listed, and if you are ignoring these listings then someone else is defining your brand without your input.

Your customers won’t always find you in the normal course of browsing the web, that’s where paid advertising can push your digital media marketing to the next level. We will work with you to develop an advertising strategy for the platforms that are the most relevant to your business. Whether it is just Google AdWords, or creating beautiful image ads, Pay-Per-Click advertising on Google, Facebook, and other relevant platforms can help you convert “likes” into customers. *All advertising dollars are in addition to the monthly fee. Paid advertising will incur a nominal service fee for each paid post or campaign.

Connect with your customers in a more personal way. Provide product highlights, event reminders, or even promotions in a way that is trackable and coordinated. Craft a series of emails for new customers that will automatically be sent on a pre-set schedule. 

Don’t see the platform you’re looking for? Just Ask!

Add-On Services

Paid Advertising

  • Google AdWords
  • Keyword Research
  • Facebook & Instagram Ads

What does a Paid Ad Campaign Cost?
There are many options and approaches to Paid Advertising, and much of it depends on your specific market and budget. We would be glad to speak with you about pushing your marketing reach to the next level.

Email Marketing

  • Emails Drive Action at Higher Rates than Pay-Per-Click Advertising
  • Personalize & Expand Your Message
  • Easily Track Engagement
  • Plan & Automate Your Campaigns
  • Provide Special Offers to Your Customers

Email Campaigns are quoted to specifically meet your needs. Let’s talk about your goals. 

Available Platforms

forbes&butler can help your business manage additional platforms – ask us!

Digital Marketing Package Contact

Fill out the form and one of our dedicated digital marketing specialists will be in touch soon.

Digital Marketing Package Contact

Fill out the form and one of our dedicated digital marketing specialists will be in touch soon.

Digital Marketing Package Contact

Fill out the form and one of our dedicated digital marketing specialists will be in touch soon.

Digital Marketing Package Contact

Fill out the form and one of our dedicated digital marketing specialists will be in touch soon.

Jerrad Parsons

About Jerrad

Education:
Texas Tech University
BA in Advertising 2010

Family:
Amber (Wife)

Other Interests:
Mountain Biking, Dirt Biking, Running, Photography, Coffee

Shelly Butler

shelly butler

About shelly

Education:
University of North Texas
BBA Marketing, 1989

Community Involvement:

  • Junior League of Longview Sustainer
  • LISD Foundation
  • ArtWalk Longview
  • The Parents Association for the University of Texas at Austin

Family:
Jason (Husband), Lindsey and Morgan (Daughters)

Other Interests:
Spending time with friends and family, and cooking

Whitney Pickett

Whitney Pickett

Digital Media Marketing Manager
whitney@forbesbutler.com

About Whitney

Education:
Texas Tech University
BA in Advertising, 2016

Community Involvement:
Double T Varsity Club
Texas Tech Alumni Association
Celebration Church, Dream Team
Longview Longfellows

Family:
Blake (Husband)

Other Interests:
Spending time with friends and family, Painting/Crafts

Jim Tilley

Jim Tilley

About Jim

Education:
Baylor University
BFA Studio Art, 2005
Emphasis Graphic Design

Community Involvement:
ArtWalk Longview,
Great Texas Balloon Race Measuring Team

Family:
Amanda (Wife), Logan (Son)

Other Interests:
Photography, Mountain Biking, Ceramics, Woodworking

Holly Forbes

Holly Forbes

Partner / Designer
holly@forbesbutler.com

About holly

Education:
Baylor University
BFA Communication Design, 1984

Community Involvement:

  • ARTS! Longview Cultural District Board
  • Junior League of Longview Sustainer
  • Longview 2020 Board Member
  • Longview Museum of Fine Arts Board and Exhibits chair
  • Baylor Alumni Network
  • Baylor Foundation
  • Baylor Parents League
  • UTMB Proud Parents Organization
  • ArtWalk Longview
  • Asbury House Volunteer

Family:
Scott (Husband), Abby and Bonnie (Daughters​)

Other Interests:
Reading, Gardening, Painting

Jason Butler

Jason butler

Partner / Designer
jason@forbesbutler.com

About Jason

Education:
University of North Texas
BFA in Advertising Design, 1991

Community Involvement:

  • Leadership Longview Class of 2003
  • Longview Museum of Fine Arts Board of Trustees 2003-2008
  • Longview Rotary Club Paul Harris Fellow
    and Foundation Sustaining Member
  • ArtWalk Longview
  • Community Connections Board of Directors 2015-2016
  • Longview Main Street Committee
    2015-Present
  • Gregg County Historical Museum Board of Directors 2018-Present

Family:
Shelly (Wife), Lindsey and Morgan (Daughters)

Other Interests:
Last year Jason took up the fine art of screen printing. Check his work out on Facebook.