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Portfolio

Philosophy

Creative Graphic Design

CREATIVE

It’s the name of the game.

In the advertising world, agencies battle one another with the best of their verbal and visual conceptual skills. The best of the best win awards. A quality creative product is at the very heart of any responsible advertising agency or graphic design firm. We cherish the trophies for creative excellence we have won, but our greatest reward is the enthusiasm our clients have for the work we produce for them.
Versatile Graphic Design

VERSATILE

Business cards are a great start.

A well-branded organization is built upon a foundation of cohesive and coordinated marketing materials.

Logo Design. Corporate Stationery. Print Advertising. Direct Mail. Website. Menu Design. Apparel. Newsletters. Magazines. Signage.
Social / Digital Media. Sales Materials. Point of Purchase. Outdoor. Exhibit Displays. Packaging. The list goes on.

Our clients don’t have to do it all, but we do.

Strategic Advertising

STRATEGIC

Every shot a bullseye.

That’s our goal. Not only do we utilize a variety of media to target the audiences our clients want to talk to, we focus the entirety of our creative resources on producing materials that speak to their audience. The ultimate goal of strategic creative thinking is to develop and evolve a relevant personality, an identity, for our clients. That’s branding! Strategic creative thinking is at the core of everything we do, every day.

Services

ADVERTISING

Social / Digital Media
Magazine
Point of Sale
Trade Publications
Outdoor
Direct Mail
Transit / Vehicle Wraps
Newspaper

Logo / Visual Identity
Tagline / Slogan
Stationery Packages
Campaign Development
Brand Refresh

Brochures
Annual Reports
Newsletters
Sales Kits
Menus
Posters
Signage
Tradeshow Graphics
Catalogs
Special Event Materials
Packaging / Labels
Postcards
Magazines
Book Covers

Web Design
Social Media Marketing
Content Development
Programming / Coding
Responsive CMS Sites
Video / Animation

ADDITIONAL SERVICES

Print Production
Copywriting / Editing
Photography
Photo Art Direction
Custom Illustration

About Us

Holly Forbes

Holly Forbes

Baylor University

BFA, 1984

Jason Butler

Jason Butler

University of North Texas

BFA, 1991

Jim Tilley

Jim Tilley

Baylor University

BFA, 2005

Whitney Pickett

Whitney Pickett

Texas Tech University

BA, 2016

Shelly Butler

Shelly Butler

University of North Texas

BBA, 1990

Jerrad Parsons

Texas Tech University

BA, 2010

In 2001, Graphic Designers Holly Forbes and Jason Butler joined creative forces to form Forbes & Butler Visual Communications, Inc.

Forbes & Butler is a full-service advertising and graphic design firm specializing in the creation and production of an extensive variety of print and digital marketing materials. Our clients are well-known locally, regionally, and nationally. We are well-known for our emphasis on creative and design excellence, technical ability, and the professional manner in which we coordinate projects from creative inception to final production. Our team has proven, time and again, to be an innovative and award-winning combination of talent and ability. Trophies are impressive, but we are most proud of our long-standing relationships with our clients. Their success translates to our success and we continually strive to provide creative and effective solutions to meet their design and marketing needs.

Clients

FOOD & BEVERAGE

Bodacious Bar-B-Q
Fish City Grill
Diddy’s Yogurt Shoppe
Enoch’s Stomp
GZ’s
Bear Creek Smokehouse
The Made-Rite Company
Squaretop Wines

NON-PROFIT

Arts!Longview
ArtWalk Downtown
Asbury House
Christus Good Shepherd Foundation
East Texas CASA
East Texas Literacy Council
East Texas Alzheimer's Alliance
First Baptist Church
First Methodist Church
First Presbyterian Church
Greggton United Methodist Church
Great Texas Balloon Race
Gregg County Historical Museum
Junior Achievement
Junior League of Longview
KAJ Foundation
Longview Arboretum
Longview Community Ministries
Longview Museum of Fine Arts
Longview Wine Festival
Main Street Longview
Missionary Tech Team
New Covenant Church
Newgate Mission
Partners in Prevention
Southside Baptist Church
St. Anthony Catholic Church
Stragent Foundation
Thrive 360
United Way
Zonta Club

EDUCATION

Montessori Internationale
Kilgore College Rangerettes
Lobo Football Booster Club
Longview ISD Foundation
Texas IB Schools
UT Tyler – Longview Campus

HEALTH CARE

August Wallace Eyecare Associates
Community HealthCore
Christus Good Shepherd Health System
Christus Trinity Clinics
Diagnostic Clinic of Longview
East Texas Endodontics
East Texas Ear & Throat
East Texas Orthopaedic Clinic
Heart'sWay Hospice
Insight Eyecare
Longview Dermatology
Longview Emergency Medicine Associates
Longview Orthopaedic
Love Dentistry
Kelly Mack, DDS
McGough & McGough
Pinnacle Periodontics
Premier Home Care
Sherman & Briscoe Orthodontics
Shining Star Pediatrics
Vaca & Kirby Dental Group
Wallis Dermatology
Zeid Women’s Health Center

CORPORATE

Albritton Law Firm
Ally Telecom Group
Alton Plaza
Anhydrotech
AutoBody Express
Belgium House
Black Angel Lures
Bowles Properties
Casa Flora Flower Shop
City of Longview
City of Winnsboro
Cooks Lighting, Flooring, Decor
Conterra
Coppermark Builders
Davis Firm P.C.
Delta Fabrication
Dennis-Wade Associates
DJ Johnson Design and Build
Dryline Technologies
Downtown Longview
Eastex Telephone Cooperative
Ecologic Justice Warriors
Ellie Bee's
Energy Weldfab
Erskine & McMahon
Expert Computing Solutions
Farrell & Boswell
FST - Fabrication Solutions Technologies
Gregg County Sheriffs Office
Gladewater Round Up Rodeo
Goudarzi & Young
Guy Harrison
Henderson Capital
Henderson Custom Cabinets
Hudson Printing
Hugman Architecture
JBA Financial Services
JenRand Diversified LLC
KSA Engineers
LEDCO
Longview Chamber of Commerce
Longview Convention & Visitors Bureau
Longview Glass
Longview Tech Pros
Longview Transit
Master WoodCraft
Maude Cobb Convention & Activity Center
McClung Energy Services
Mount Pleasant Chamber of Commerce
MSUSA
Monsour Law Firm
NCIC
Oleta Jane
One Hundred Acres of Heritage
Paksher
Pelaia Law Center
PDQ America
Precision Pools
Radeus Labs
Ramsey Realty
RC Energy Advisors
Renewable Energy Solutions
RLM General Contractors
Rogers Law Firm
Sabine Pipe Inc.
Scott Scammahorn Law Firm
Shore Production Services
Silver Oak Operating
Smith Anglin Financial
Smoking Aces
Sorey Law Firm
Stellar Services
STEMCO
Sugar Magnolia
Summit Water Transfer
Sweet Shop USA
Telespan
Texas Bank and Trust
Tina Grider School of Dance
TBT Financial Services
U.S. Title
Twin Oaks Event Center
Xpress HD Truck Parts
Yowell Group

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Connect with Us

Forbes and Butler Office

Jerrad Parsons

About Jerrad

Education:
Texas Tech University
BA in Advertising 2010

Family:
Amber (Wife)

Other Interests:
Mountain Biking, Dirt Biking, Running, Photography, Coffee

Shelly Butler

shelly butler

About shelly

Education:
University of North Texas
BBA Marketing, 1989

Community Involvement:

  • Junior League of Longview Sustainer
  • LISD Foundation
  • ArtWalk Longview
  • The Parents Association for the University of Texas at Austin

Family:
Jason (Husband), Lindsey and Morgan (Daughters)

Other Interests:
Spending time with friends and family, and cooking

Whitney Pickett

Whitney Pickett

Digital Media Marketing Manager
whitney@forbesbutler.com

About Whitney

Education:
Texas Tech University
BA in Advertising, 2016

Community Involvement:
Double T Varsity Club
Texas Tech Alumni Association
Celebration Church, Dream Team
Longview Longfellows

Family:
Blake (Husband)

Other Interests:
Spending time with friends and family, Painting/Crafts

Jim Tilley

Jim Tilley

About Jim

Education:
Baylor University
BFA Studio Art, 2005
Emphasis Graphic Design

Community Involvement:
ArtWalk Longview,
Great Texas Balloon Race Measuring Team

Family:
Amanda (Wife), Logan (Son)

Other Interests:
Photography, Mountain Biking, Ceramics, Woodworking

Holly Forbes

Holly Forbes

About holly

Education:
Baylor University
BFA Communication Design, 1984

Community Involvement:

  • ARTS! Longview Cultural District Board
  • Junior League of Longview Sustainer
  • Longview 2020 Board Member
  • Longview Museum of Fine Arts Board and Exhibits chair
  • Baylor Alumni Network
  • Baylor Foundation
  • Baylor Parents League
  • UTMB Proud Parents Organization
  • ArtWalk Longview
  • Asbury House Volunteer

Family:
Scott (Husband), Abby and Bonnie (Daughters​)

Other Interests:
Reading, Gardening, Painting

Jason Butler

Jason butler

About Jason

Education:
University of North Texas
BFA in Advertising Design, 1991

Community Involvement:

  • Leadership Longview Class of 2003
  • Longview Museum of Fine Arts Board of Trustees 2003-2008
  • Longview Rotary Club Paul Harris Fellow
    and Foundation Sustaining Member
  • ArtWalk Longview
  • Community Connections Board of Directors 2015-2016
  • Longview Main Street Committee
    2015-Present
  • Gregg County Historical Museum Board of Directors 2018-Present

Family:
Shelly (Wife), Lindsey and Morgan (Daughters)

Other Interests:
Last year Jason took up the fine art of screen printing. Check his work out on Facebook.