2023 Small Business of the year

Forbes & Butler is excited to announce that we have been awarded the 2023 Longview Chamber Small Business of the Year award. This prestigious award recognizes businesses that make significant contributions to the community, exhibit financial responsibility and innovation, and are good corporate citizens. Forbes & Butler is proud to be recognized for their hard work and dedication to these values. We remain committed to continuing to foster growth in the Longview community through their ongoing efforts.



Creative Graphic Design


It’s the name of the game.

In the advertising world, agencies battle one another with the best of their verbal and visual conceptual skills. The best of the best win awards. A quality creative product is at the very heart of any responsible advertising agency or graphic design firm. We cherish the trophies for creative excellence we have won, but our greatest reward is the enthusiasm our clients have for the work we produce for them.
Versatile Graphic Design


Business cards are a great start.

A well-branded organization is built upon a foundation of cohesive and coordinated marketing materials.

Logo Design. Corporate Stationery. Print Advertising. Direct Mail. Website. Menu Design. Apparel. Newsletters. Magazines. Signage.
Social / Digital Media. Sales Materials. Point of Purchase. Outdoor. Exhibit Displays. Packaging. The list goes on.

Our clients don’t have to do it all, but we do.

Strategic Advertising


Every shot a bullseye.

That’s our goal. Not only do we utilize a variety of media to target the audiences our clients want to talk to, we focus the entirety of our creative resources on producing materials that speak to their audience. The ultimate goal of strategic creative thinking is to develop and evolve a relevant personality, an identity, for our clients. That’s branding! Strategic creative thinking is at the core of everything we do, every day.



Social / Digital Media
Point of Sale
Trade Publications
Direct Mail
Transit / Vehicle Wraps

Logo / Visual Identity
Tagline / Slogan
Stationery Packages
Campaign Development
Brand Refresh

Annual Reports
Sales Kits
Tradeshow Graphics
Special Event Materials
Packaging / Labels
Book Covers

Web Design
Social Media Marketing
Content Development
Programming / Coding
Responsive CMS Sites
Video / Animation
Digital Flipbooks


Print Production
Copywriting / Editing
Photo Art Direction
Custom Illustration

About Us

Holly Forbes

Baylor University

BFA, 1984

Jason Butler

University of North Texas

BFA, 1991

Jim Tilley

Jim Tilley

Baylor University

BFA, 2005

Whitney Pickett

Whitney Pickett

Texas Tech University

BA, 2016

Shelly Butler

University of North Texas

BBA, 1990

Jerrad Parsons

Texas Tech University

BA, 2010

Katie Case

Stephen F. Austin State University 

BA, 2006

Sofia Cilk

Kilgore College

AAS, 2021

Olivia Mendoza

Kilgore College

AAS, Graduating 2024

In 2001, Graphic Designers Holly Forbes and Jason Butler joined creative forces to form Forbes & Butler Visual Communications, Inc.

Forbes & Butler is a full-service advertising and graphic design firm specializing in the creation and production of an extensive variety of print and digital marketing materials. Our clients are well-known locally, regionally, and nationally. We are well-known for our emphasis on creative and design excellence, technical ability, and the professional manner in which we coordinate projects from creative inception to final production. Our team has proven, time and again, to be an innovative and award-winning combination of talent and ability. Trophies are impressive, but we are most proud of our long-standing relationships with our clients. Their success translates to our success and we continually strive to provide creative and effective solutions to meet their design and marketing needs.



Bear Creek Smokehouse
Bodacious Bar-B-Q
Cace's Kitchen
Fish City Grill
Fresh Country Fundraising
Diddy’s Yogurt Shoppe
Enoch’s Stomp
The Made-Rite Company
Sarah's Hot Chicken
Squaretop Wines
Pizza King


ArtWalk Downtown
Asbury House
Christus Good Shepherd Foundation
East Texas Alzheimer's Alliance
East Texas CASA
East Texas Literacy Council
First Baptist Church
First United Methodist Church
First Presbyterian Church
Greggton United Methodist Church
Great Texas Balloon Race
Gregg County Historical Museum
Junior Achievement of East Texas
Junior League of Longview
KAJ Foundation
Life Priorities Network
Longview Arboretum
Longview Community Ministries
Longview Museum of Fine Arts
Longview Symphony
Longview Wine Festival
Main Street Longview
Missionary Tech Team
New Beginnings Baptist Church
New Covenant Church
Newgate Mission
North East Texas Habitat for Humanity
Partners in Prevention
Southside Baptist Church
St. Anthony Catholic Church
Stragent Foundation
Thrive 360
United Way
Zonta Club


Montessori Internationale
Kilgore College Rangerettes
Lobo Football Booster Club
Longview ISD Foundation
Pine Tree ISD
Texas IB Schools
Trinity School of Texas


Ancor Health Center
Christus Good Shepherd Health System
Christus Trinity Clinics
Community HealthCore
Core Health Systems
Diagnostic Clinic of Longview
Dr. Huffman Family Health
East Texas Endodontics
East Texas Ear & Throat
East Texas Kidney Specialists
East Texas Orthopaedic Clinic
Heart'sWay Hospice
Insight Eyecare
Kindle Dental
Longview Dental
Longview Dermatology
Longview Emergency Medicine Associates
Love Dentistry
McGough & McGough
Pinnacle Periodontics
Prostate Seed Institute
Premier Home Care
Premier Hormone Health & Wellness
Sherman & Briscoe Orthodontics
Shining Star Pediatrics
The Family Healthcare Center
Vaca & Kirby Dental Group
Wallis Dermatology



Albritton Law Firm
Ally Telecom Group
Alton Plaza
AutoBody Express
Black Angel Lures
Bowles Properties
Casa Flora Flower Shop
City of Longview
City of Winnsboro
Cooks Lighting, Flooring, Decor
Coldworks Equipment
Composite Fluid Transfer
Coppermark Builders
Chrome Reflections
Davis Firm P.C.
Delta Fabrication
DJ Johnson Design and Build
Dryline Technologies
Downtown Longview
East Texas Fabrication
Eastex Telephone Cooperative
Ecologic Justice Warriors
Ellie Bee's
Energy Weldfab
Erskine & McMahon
Expert Computing Solutions
Farrell & Boswell
Floor Medic
Fresh Country
FST - Fabrication Solutions Technologies
Gregg County Sheriffs Office
Gladewater Round Up Rodeo
Goudarzi & Young
Guy Harrison
Henderson Capital
Henderson Custom Cabinets
Hudson Printing
Hugman Architecture
Insight Remodeling
JBA Financial Services
JenRand Diversified LLC
Kimberly Fish, Author
KSA Engineers
Longview Chamber of Commerce
Longview Convention & Visitors Bureau
Longview Glass
Longview Tech Pros
Longview Transit
Master WoodCraft
Maude Cobb Convention & Activity Center
McClung Energy Services
Mechanical Analysis Inc.
Mount Pleasant Chamber of Commerce
Monsour Law Firm
Mundt Music
Oleta Jane
One Hundred Acres of Heritage
Panel Truss
Pelaia Law Center
PDQ America
Precision Pools
Pure Pilates
Radeus Labs
Ramsey Realty
Renewable Energy Solutions
RLM General Contractors
Robert Cargill, Author
Rogers Law Firm
Sabine Pipe Inc.
Scott Scammahorn Law Firm
Shore Production Services
Silver Oak Operating
Smith Anglin Financial
Smoking Aces
Sorey Law Firm
Stellar Services
Sugar Magnolia
Summit Water Transfer
Sunset Farms
Sweet Shop USA
Texas Bank and Trust
Texas Office Leasing
Tina Grider School of Dance
TBT Financial Services
U.S. Title
Twin Oaks Event Center
Waggoner Custom Homes
Xpress HD Truck Parts
Yowell Group

Click to view the website. Click to view the social page.

Connect with Us

Forbes and Butler Office

Katie Case

About Katie

Stephen F. Austin State University BA Communications, 2006

Courtney (Husband) and Lucy (potato/bulldog)

Other Interests:
Scuba diving, Formula 1, travel, crafts, reading, movies

Sofia Cilk

About Sofia

Kilgore College AAS Advertising and Graphic Design, 2021

Community Involvement:
Kilgore College Advisory Council Member

Joseph (Husband) 2 cats Katze and Remi

Other Interests:
 Traveling with my family, spending time with friends, baking, and crossfit

Olivia Mendoza

About Olivia

Kilgore College AAS Advertising and Graphic Design, graduating spring 2024

Eric (Husband) Lily (Daughter)

Other Interests:
Spending time with family, painting, and crafts

Log In Here

If you are a client of ours, please call Shelly at the office for login information. 

Jerrad Parsons

Web / Designer

About Jerrad

Texas Tech University
BA in Advertising 2010

Community Involvement:
Great Texas Balloon Race Media Committee

Amber (Wife)
Jack (Son)

Other Interests:
Mountain Biking, Dirt Biking, Running, Photography / Video, Coffee

shelly butler

Office Manager

About shelly

University of North Texas
BBA Marketing, 1989

Community Involvement:

  • Junior League of Longview Sustainer
  • LISD Foundation
  • ArtWalk Longview
  • The Parents Association for the University of Texas at Austin

Jason (Husband), Lindsey and Morgan (Daughters)

Other Interests:
Spending time with friends and family, and cooking

Whitney Pickett

Whitney Pickett

Digital Media Marketing Manager

About Whitney

Texas Tech University
BA in Advertising, 2016

Community Involvement:
Double T Varsity Club
Texas Tech Alumni Association
Celebration Church, Dream Team
Longview Longfellows

Blake (Husband)
Preston (Son)

Other Interests:
Spending time with friends and family, Painting/Crafts

Jim Tilley

Jim Tilley

About Jim

Baylor University
BFA Studio Art, 2005
Emphasis Graphic Design

Community Involvement:

  • ArtWalk Longview
  • Great Texas Balloon Race
  • Measuring Team
  • Longview Arboretum – Board of Directors

Amanda (Wife), Logan (Son)

Other Interests:
Photography, Mountain Biking, Ceramics, Woodworking

Holly Forbes

Partner / Designer

About holly

Baylor University
BFA Communication Design, 1984

Community Involvement:

  • ArtWalk Longview
  • ARTS! Longview Cultural District Board
  • Junior League of Longview Sustainer
  • Longview 2020 Board Member
  • Longview Museum of Fine Arts Board
  • Baylor Alumni Network
  • Baylor Foundation

Scott (Husband), Abby and Bonnie (Daughters​)

Other Interests:
Reading, Gardening, Painting

Jason butler

Partner / Designer

About Jason

University of North Texas
BFA in Advertising Design, 1991

Community Involvement:

  • Leadership Longview Class of 2003
  • Longview Museum of Fine Arts Board of Trustees 2003-2008
  • Longview Rotary Club Paul Harris Fellow
    and Foundation Sustaining Member
  • ArtWalk Longview
  • Community Connections Board of Directors 2015-2016
  • Longview Main Street Board of Directors
  • Gregg County Historical Museum Board of Directors 2018-Present

Shelly (Wife), Lindsey and Morgan (Daughters)

Other Interests:
In 2018 Jason took up the fine art of screen printing. Check his work out on Instagram.