2023 Small Business of the year

Forbes & Butler is excited to announce that we have been awarded the 2023 Longview Chamber Small Business of the Year award. This prestigious award recognizes businesses that make significant contributions to the community, exhibit financial responsibility and innovation, and are good corporate citizens. Forbes & Butler is proud to be recognized for their hard work and dedication to these values. We remain committed to continuing to foster growth in the Longview community through their ongoing efforts.

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Portfolio

Full Portfolio

Philosophy

Creative Graphic Design

CREATIVE

It’s the name of the game.

In the advertising world, agencies battle one another with the best of their verbal and visual conceptual skills. The best of the best win awards. A quality creative product is at the very heart of any responsible advertising agency or graphic design firm. We cherish the trophies for creative excellence we have won, but our greatest reward is the enthusiasm our clients have for the work we produce for them.
Versatile Graphic Design

VERSATILE

Business cards are a great start.

A well-branded organization is built upon a foundation of cohesive and coordinated marketing materials.

Logo Design. Corporate Stationery. Print Advertising. Direct Mail. Website. Menu Design. Apparel. Newsletters. Magazines. Signage.
Social / Digital Media. Sales Materials. Point of Purchase. Outdoor. Exhibit Displays. Packaging. The list goes on.

Our clients don’t have to do it all, but we do.

Strategic Advertising

STRATEGIC

Every shot a bullseye.

That’s our goal. Not only do we utilize a variety of media to target the audiences our clients want to talk to, we focus the entirety of our creative resources on producing materials that speak to their audience. The ultimate goal of strategic creative thinking is to develop and evolve a relevant personality, an identity, for our clients. That’s branding! Strategic creative thinking is at the core of everything we do, every day.

Services

ADVERTISING

Social / Digital Media
Magazine
Point of Sale
Trade Publications
Outdoor
Direct Mail
Transit / Vehicle Wraps
Newspaper

BRANDING

Logo / Visual Identity
Tagline / Slogan
Stationery Packages
Campaign Development
Brand Refresh

PRINT MEDIA

Brochures
Annual Reports
Newsletters
Sales Kits
Menus
Posters
Signage
Tradeshow Graphics
Catalogs
Special Event Materials
Packaging / Labels
Postcards
Magazines
Book Covers

DIGITAL MEDIA

Web Design
Social Media Marketing
Content Development
Programming / Coding
Responsive CMS Sites
Video / Animation
Digital Flipbooks

ADDITIONAL SERVICES

Print Production
Copywriting / Editing
Photography
Photo Art Direction
Custom Illustration

About Us

Holly Forbes

Baylor University

BFA, 1984

Jason Butler

University of North Texas

BFA, 1991

September 19, 1967 – April 28, 2023

Jim Tilley

Jim Tilley

Baylor University

BFA, 2005

Whitney Pickett

Whitney Pickett

Texas Tech University

BA, 2016

Shelly Butler

University of North Texas

BBA, 1990

Jerrad Parsons

Texas Tech University

BA, 2010

Katie Case

Stephen F. Austin State University 

BA, 2006

Sofia Cilk

Kilgore College

AAS, 2021

Olivia Mendoza

Kilgore College

AAS, Graduating 2024

In 2001, Graphic Designers Holly Forbes and Jason Butler joined creative forces to form Forbes & Butler Visual Communications, Inc.

Forbes & Butler is a full-service advertising and graphic design firm specializing in the creation and production of an extensive variety of print and digital marketing materials. Our clients are well-known locally, regionally, and nationally. We are well-known for our emphasis on creative and design excellence, technical ability, and the professional manner in which we coordinate projects from creative inception to final production. Our team has proven, time and again, to be an innovative and award-winning combination of talent and ability. Trophies are impressive, but we are most proud of our long-standing relationships with our clients. Their success translates to our success and we continually strive to provide creative and effective solutions to meet their design and marketing needs.
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Clients

FOOD & BEVERAGE

Bear Creek Smokehouse
Bodacious Bar-B-Q
Cace's Kitchen
Fish City Grill
Fresh Country Fundraising
Diddy’s Yogurt Shoppe
Enoch’s Stomp
The Made-Rite Company
Sarah's Hot Chicken
Squaretop Wines
Pizza King

NON-PROFIT

Arts!Longview
ArtWalk Downtown
Asbury House
Christus Good Shepherd Foundation
East Texas Alzheimer's Alliance
East Texas CASA
East Texas Literacy Council
First Baptist Church
First United Methodist Church
First Presbyterian Church
Greggton United Methodist Church
Great Texas Balloon Race
Gregg County Historical Museum
Junior Achievement of East Texas
Junior League of Longview
KAJ Foundation
Life Priorities Network
Longview Arboretum
Longview Community Ministries
Longview Museum of Fine Arts
Longview Symphony
Longview Wine Festival
Main Street Longview
Missionary Tech Team
New Beginnings Baptist Church
New Covenant Church
Newgate Mission
North East Texas Habitat for Humanity
Partners in Prevention
Southside Baptist Church
St. Anthony Catholic Church
Stragent Foundation
Thrive 360
United Way
Zonta Club

EDUCATION

Montessori Internationale
Kilgore College Rangerettes
Lobo Football Booster Club
Longview ISD Foundation
Pine Tree ISD
Texas IB Schools
Trinity School of Texas

HEALTH CARE

Ancor Health Center
Christus Good Shepherd Health System
Christus Trinity Clinics
Community HealthCore
Core Health Systems
Diagnostic Clinic of Longview
Dr. Huffman Family Health
East Texas Endodontics
East Texas Ear & Throat
East Texas Kidney Specialists
East Texas Orthopaedic Clinic
Heart'sWay Hospice
Insight Eyecare
Kindle Dental
Longview Dental
Longview Dermatology
Longview Emergency Medicine Associates
Love Dentistry
McGough & McGough
Pinnacle Periodontics
Prostate Seed Institute
Premier Home Care
Premier Hormone Health & Wellness
Sherman & Briscoe Orthodontics
Shining Star Pediatrics
The Family Healthcare Center
Vaca & Kirby Dental Group
Wallis Dermatology

SOCIAL MEDIA

Casa Flora
C & C Oilfield Services
Core Health Systems
Diagnostic Clinic of Longview
East Texas Kidney Specialists
Longview Dental
Longview Glass
Panel Truss
U.S. Title

CORPORATE

Albritton Law Firm
Ally Telecom Group
Alton Plaza
Anhydrotech
AutoBody Express
Black Angel Lures
Bowles Properties
Casa Flora Flower Shop
City of Longview
City of Winnsboro
Cooks Lighting, Flooring, Decor
Coldworks Equipment
Composite Fluid Transfer
Conterra
Coppermark Builders
Chrome Reflections
Davis Firm P.C.
Delta Fabrication
DJ Johnson Design and Build
Dryline Technologies
Downtown Longview
East Texas Fabrication
Eastex Telephone Cooperative
Ecologic Justice Warriors
Ellie Bee's
Energy Weldfab
Erskine & McMahon
Expert Computing Solutions
Farrell & Boswell
Floor Medic
Fresh Country
FST - Fabrication Solutions Technologies
Gregg County Sheriffs Office
Gladewater Round Up Rodeo
Goudarzi & Young
Guy Harrison
Henderson Capital
Henderson Custom Cabinets
Hudson Printing
Hugman Architecture
Insight Remodeling
JBA Financial Services
JenRand Diversified LLC
Kimberly Fish, Author
KSA Engineers
LEDCO
Longview Chamber of Commerce
Longview Convention & Visitors Bureau
Longview Glass
Longview Tech Pros
Longview Transit
Master WoodCraft
Maude Cobb Convention & Activity Center
McClung Energy Services
Mechanical Analysis Inc.
Mount Pleasant Chamber of Commerce
MSUSA
Monsour Law Firm
Mundt Music
NCIC
Oleta Jane
One Hundred Acres of Heritage
Panel Truss
Pelaia Law Center
PDQ America
Precision Pools
Pure Pilates
Radeus Labs
Ramsey Realty
Renewable Energy Solutions
RLM General Contractors
Robert Cargill, Author
Rogers Law Firm
Sabine Pipe Inc.
Scott Scammahorn Law Firm
Shore Production Services
Silver Oak Operating
Smith Anglin Financial
Smoking Aces
Sorey Law Firm
Stellar Services
STEMCO
Sugar Magnolia
Summit Water Transfer
Sunset Farms
Sweet Shop USA
Telespan
Texas Bank and Trust
Texas Office Leasing
Tina Grider School of Dance
TBT Financial Services
U.S. Title
Twin Oaks Event Center
Waggoner Custom Homes
Xpress HD Truck Parts
Yowell Group

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Katie Case

Designer
katie@forbesbutler.com

About Katie

Education:
Stephen F. Austin State University BA Communications, 2006

Family:
Courtney (Husband) and Lucy (potato/bulldog)

Other Interests:
Scuba diving, Formula 1, travel, crafts, reading, movies

Sofia Cilk

Designer
sofia@forbesbutler.com

About Sofia

Education:
Kilgore College AAS Advertising and Graphic Design, 2021

Community Involvement:
Kilgore College Advisory Council Member

Family:
Joseph (Husband) 2 cats Katze and Remi

Other Interests:
 Traveling with my family, spending time with friends, baking, and crossfit

Olivia Mendoza

Designer
olivia@forbesbutler.com

About Olivia

Education:
Kilgore College AAS Advertising and Graphic Design, graduating spring 2024

Family:
Eric (Husband) Lily (Daughter)

Other Interests:
Spending time with family, painting, and crafts

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If you are a client of ours, please call Shelly at the office for login information. 

Jerrad Parsons

Web / Designer
jerrad@forbesbutler.com

About Jerrad

Education:
Texas Tech University
BA in Advertising 2010

Community Involvement:
Great Texas Balloon Race Media Committee

Family:
Amber (Wife)
Jack (Son)

Other Interests:
Mountain Biking, Dirt Biking, Running, Photography / Video, Coffee

shelly butler

Office Manager
shelly@forbesbutler.com

About shelly

Education:
University of North Texas
BBA Marketing, 1989

Community Involvement:

  • Junior League of Longview Sustainer
  • LISD Foundation
  • ArtWalk Longview
  • The Parents Association for the University of Texas at Austin

Family:
Jason (Husband), Lindsey and Morgan (Daughters)

Other Interests:
Spending time with friends and family, and cooking

Whitney Pickett

Whitney Pickett

Digital Media Marketing Manager
whitney@forbesbutler.com

About Whitney

Education:
Texas Tech University
BA in Advertising, 2016

Community Involvement:
Double T Varsity Club
Texas Tech Alumni Association
Celebration Church, Dream Team
Longview Longfellows

Family:
Blake (Husband)
Preston (Son)

Other Interests:
Spending time with friends and family, Painting/Crafts

Jim Tilley

Jim Tilley

Designer
jim@forbesbutler.com

About Jim

Education:
Baylor University
BFA Studio Art, 2005
Emphasis Graphic Design

Community Involvement:

  • ArtWalk Longview
  • Great Texas Balloon Race
  • Measuring Team
  • Longview Arboretum – Board of Directors


Family:
Amanda (Wife), Logan (Son)

Other Interests:
Photography, Mountain Biking, Ceramics, Woodworking

Holly Forbes

Partner / Designer
holly@forbesbutler.com

About holly

Education:
Baylor University
BFA Communication Design, 1984

Community Involvement:

  • ArtWalk Longview
  • ARTS! Longview Cultural District Board
  • Junior League of Longview Sustainer
  • Longview 2020 Board Member
  • Longview Museum of Fine Arts Board
  • Baylor Alumni Network
  • Baylor Foundation

Family:
Scott (Husband), Abby and Bonnie (Daughters​)

Other Interests:
Reading, Gardening, Painting

Jason butler

Partner / Designer

About Jason

In 2001, Jason Butler joined creative forces with Holly Forbes to form Forbes & Butler Visual Communications, Inc. Over the next 22 years, Jason and Holly’s expertise as designers helped the firm expand the scope of its services. They created a free-thinking, compassionate, and creative work environment where all employees were treated like family. The firm handled a vast array of clients, from large corporate franchise campaigns to start-up business logos and non-profit branding. Jason was a creative powerhouse who approached every project with passion and excellence.

During this time, Jason was heavily involved in various organizations and nonprofits, dedicated to bettering the local community. In 2015, he joined the Longview Main Street Board of Directors, where he proudly served for the rest of his life. Jason was ecstatic to witness the growth of Downtown Longview.

Jason was also an enthusiastic hobbyist. He enjoyed spending weekends camping, hiking, and kayaking. Music was another of his passions, one he shared closely with his daughters. Above all, Jason found his greatest joy in screen printing, which he produced out of the family’s garage. In 2018, he founded Jason Butler Fine Art Screen Print and began exhibiting his work at Longview’s quarterly ArtWalks, where he connected with others over his art. Jason always cherished bringing the memories of his clients to life.

Above all else, Jason passionately loved his girls, Shelly, Lindsey, and Morgan, along with his four-legged friends, Baxter, Bella, and all of their pets over the years. Every year, the family made a point to take a vacation together—whether it was spent at Pensacola Beach, in the mountains skiing, or in the desert. If he was with his girls, he was happy.

Amongst his peers, Jason was known as the life of the party. His laughter was infectious, and he loved bringing others joy. He will be dearly missed by his friends and family, as well as the entire Longview community. Jason was a shining pillar of his community, exemplifying what it means to be a leader, advocate, and friend.

A memorial mural titled “Colorful Lady”, made possible by the generosity of his family and friends, ensures that Jason’s contributions to the arts will continue to inspire the cultural community. The artwork for this mural is based on the original screen print series of the same name by Jason. His limited edition series featured his signature style of printing: an ever-evolving palette of colors that changed with every pull of the squeegee. This mural is installed on the north-facing wall of the LMFA at 213 North Fredonia Street in Longview, Texas.