Designing a Legacy: The History of Forbes & Butler
2001: A Creative Partnership is Born
The story of Forbes & Butler began in 2001, when two talented graphic designers, Holly Forbes and Jason Butler, decided to merge their creative strengths. Both brought distinct artistic backgrounds to the table—Holly, a Baylor University graduate (BFA, 1984), and Jason, a University of North Texas graduate (BFA, 1991).
What started as a shared vision for high-quality visual communication quickly blossomed into one of East Texas’s premier creative agencies. Establishing their firm in the heart of Downtown Longview at 104 W. Methvin St., they committed early on not just to serve clients, but to purposefully be involved in the community through volunteerism, and to actively work toward revitalizing the historic fabric of downtown Longview.
The Art of Community
For over two decades, the firm became synonymous with the visual identity of Longview. Beyond traditional advertising and branding, Forbes & Butler played a pivotal role in the cultural renaissance of the downtown area.
- Downtown Revitalization: The firm has been a steadfast anchor in the downtown district, advocating for its restoration and growth long before the current wave of redevelopment.
- Public Art: The agency’s influence extended to the city’s walls. Jason Butler, a passionate artist and screen printer, was instrumental in bringing to life several vibrant murals in downtown Longview and Holly most recently designed the Arts!Longview and TCA funded mural for the city water tower that is the focal point for downtown and celebrates our cultural arts community.
2023: Honoring a Co-Founder
In April 2023, the firm and the Longview community faced a profound loss with the passing of co-founder Jason Butler. A “creative genius” with a booming laugh and a compassionate heart, Jason left an indelible mark on the agency’s DNA. His legacy continues to inspire the team’s work, reminding them that great design is ultimately about connecting with people.
That same year, in a testament to their resilience and enduring excellence, the Longview Chamber of Commerce named Forbes & Butler the 2023 Small Business of the Year. The award recognized not only their financial stability and innovation but also their unwavering dedication to the community during times of change.
Today: Carrying the Torch
Today, Forbes & Butler Visual Communications remains a premier design firm led by Holly Forbes. Along with a team of talented designers, they continue to bridge the gap between creative craftsmanship and modern digital strategy. They are proud to have worked with clients like Texas Bank and Trust, Kilgore College, Fish City Grill, Stemco, and many more. From their brick-and-mortar studio on Methvin Street, the firm carries forward the mission started in 2001: to help clients share their message and purpose with creativity, integrity, and a touch of local pride.
Timeline of Milestones
2001
Holly Forbes and Jason Butler found Forbes & Butler Visual Communications.
2006
Jim Tilley Joins Forbes & Butler Visual Communications
2010s
The firm cements its reputation as a leader in branding, web design, and print media for local and regional clients.
2016
Whitney Pickett Joins Forbes & Butler
2023
Named Longview Chamber of Commerce Small Business of the Year
Present
Continuing to serve as a pillar of the Longview creative and business community from their historic downtown office.
2001
Holly Forbes and Jason Butler found Forbes & Butler Visual Communications.
2006
Jim Tilley Joins Forbes & Butler Visual Communications
2010s
The firm cements its reputation as a leader in branding, web design, and print media for local and regional clients.
2016
Whitney Pickett Joins Forbes & Butler
2023
Named Longview Chamber of Commerce Small Business of the Year
Present
Continuing to serve as a pillar of the Longview creative and business community from their historic downtown office.
