Point of Sale
Special Event Materials
Photo Art Direction
Graphic design is the art of communication,
stylizing, and problem-solving through the use
of type, space and image. Graphic designers
use various methods to create and combine
words, symbols, and images to create a visual
representation of ideas and messages.
A graphic designer may use a combination
of typography, visual arts and page layout
techniques to produce a final result.
Graphic design often refers to both the
process (designing) by which the
communication is created and the products
(designs) which are generated.
Common uses of graphic design include
identity (logos and branding), publications
(magazines, newspapers and books), print
advertisements, posters, billboards, website
graphics and elements, signs and product
packaging. For example, a product package
might include a logo or other artwork,
organized text and pure design elements
such as images, shapes and color which
unify the piece. Composition is one of the
most important features of graphic design,
especially when using pre-existing
materials or diverse elements.