Digital Media Marketing Packages
*All packages will require a one-time setup fee. This fee includes the initial setup of your social media accounts, target audience research, and getting-to-know-you meetings. This fee only applies to new digital media package clients, renewing your agreement will not incur setup charges.
Digital Media Marketing Definitions
Dedicated Digital Media Manager
Forbes&Butler has a dedicated digital media manager that will be your point of contact for all things social & digital.
Quarterly Digital Media Action Plan
Your quarterly action plan starts with strategic planning and ends with relevant, high-quality content and results that can be measured for effectiveness. No matter which platform we are helping you manage, it all begins with identifying your target audience and setting goals. Your engagement will continuously improve by capturing and analyzing the appropriate metrics and insights, and then acting on the information to improve performance.
Facebook / Instagram Posts & Optimization
Social posts come in all shapes, sizes, and formats – photos, videos, and shared content to name a few. We will work with you to develop an action plan that lays out your content calendar for a 3 / 6 / 12-month period. We will help your business generate, edit, publish and share content that builds meaningful connections and encourages community members to take action. We can also help you optimize your Facebook business page with the proper information, images, and tab layouts.
Trade shows, Sales, Holiday specials – Your business needs to capitalize on the special events you attend or create. Run a promotion to get people excited and engaged by creating specific content targeting your followers and their friends. Any additional marketing materials needed for the promo will be billed separately.
Forbes&Butler can monitor your digital media platforms, reply when your followers engage with you, and collaborate with your designated customer service rep ensuring proper customer engagement. Engagement is only available during regular business hours (8am – 5pm). If this option is not offered as a part of your package you can add this for an additional fee.
Each month we will provide a Snapshot of your Digital Media analytics (likes, follows, clicks, conversions), to show just what works and what needs tweaking.
Online Listing Optimization
The phone book is a thing of the past. Forbes&Butler can help you optimize your company pages on the relevant internet listing sites (think Google, Yelp!, Bing, Houzz, and TripAdvisor). Often your business is already listed, and if you are ignoring these listings then someone else is defining your brand without your input – and it could be costing you business.
Paid Advertising Management
Your customers won’t always find you in the normal course of browsing the web, that’s where paid advertising can push your digital media marketing to the next level. We will work with you to develop an advertising strategy for the platforms that are the most relevant to your business. Whether it is just Google AdWords, or creating beautiful image ads, Pay-Per-Click advertising on Google, Facebook, and other relevant platforms can help you convert “likes” into customers. ALL ADVERTISING DOLLARS ARE IN ADDITION TO THE MONTHLY FEE.
Connect with your customers in a more personal way. Provide product highlights, event reminders, or even promotions in a way that is trackable and coordinated. Craft a series of emails for new customers that will automatically be sent on a pre-set schedule.
Forbes&Butler can help your business manage Social Media on the following Platforms:
Don’t see the platform you’re looking for? Just Ask!